Top Tips to Get the Most Out of Search Engine Optimization
It is not difficult to get listed on the various search engines when searching for your website details. The challenge, however, is getting to the top of these search engines. There are certain tricks of the trade that must be followed to obtain the desired ranking.
So how is it done? Here are some basics that you should incorporate into your website creation that will help you achieve your desired result.
Avoid buying a new domain unless it is necessary.
The search engine places a lot of value on how long your website and domain have been in business. There is certainly a way out here according to which you can redirect your old domain to the new one. But your best option would be to stick with your existing website.
If for some unavoidable reason you are forced to start from scratch and use a new domain, you should be prepared to experience some loss in search engine traffic flow. This loss of traffic can last a few weeks or more. It could even last a few months or more.
Always make sure your site optimization is done for users
Optimizing your website should always be done for users and not for search engines. This is important because search engines only search for websites based on the key terms that users enter.
Now if the keywords that users enter are in any way related to your website, then these users represent your target audience. Therefore, it is important that your site optimization is done with users in mind. If you are not clear about who your target audience is, you need to find out as soon as possible.
Do extensive research on your keyword phrases
There is a chance that the keyword you think your target audience is searching for is wrong. There are many research tools that can help you pinpoint the key phrases that can help optimize your website.
You can compile a list of phrases relevant to your website and then you can choose a few different ones for each page.
Design and format your website based on your keyword research
It is important that you design and categorize your website navigation and architecture based on the keyword research you have done for your website.
Equally important is making sure your website is crawler-friendly. So you need to be well connected with proper links to all your pages. Writing compelling content for your website’s key pages is also vital and should be based on the keywords and phrases you have researched on.
The most important thing is to make sure the website is link-worthy and keeps you and your website up-to-date with keywords.
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