Using Social Media for Website Marketing Strategies

Social media is a great resource to use for almost all website marketing strategies. It’s easy, it’s cheap, and it’s a fun way to reach your audience. There are so many benefits to web 2.0 marketing, one of which is that you don’t have to worry as much about getting search engine rankings. Social networks

The Curious Case of GOD, Talent and Perseverance

A few days ago, I was watching a YouTube video in which Harsha Bhogle philosophically described how talent is one of the most ‘useless’ things to possess at the highest levels of companies. He justified his illuminating revelation by drawing comparisons between Sachin Tendulkar and Vinod Kambli, two childhood friends who strove to succeed at

How to write effective headlines for your website

Attention Small Business Owners: Headlines Are Everything! Whether you’re sending out a sales letter, placing a yellow page ad, or trying to sell through your website, you need a compelling headline that will grab your reader by the flaps. Now, if I told you everything you need to know about writing headlines, this article would

Keyword research plays a vital role in search engine marketing

Whenever you are looking for information on search engine optimization or trying to learn a new strategy regarding the subject, one point will remain constant, the importance of keywords. When someone visits your website or blog, the first few seconds decide whether they will stay or go. What is a “keyword” and how does it

IT Outsourcing Governance Frameworks

IT Governance Focus Areas Strategic alignment and strategic governance are key to ensuring that the company fully exploits opportunities and manages risks in an evolving market. According to the IT Governance Institute, there are five focus areas: Strategic alignment Link business and IT so they work well together. Typically, the lightning rod is the planning

Online Marketing Strategies for 2017

If you want to trade well, you have to plan, anticipate changes, and profit from trends. The previous year was a great year for online marketing. To stay competitive, you need to use the following marketing strategies in 2017. 1. Augmented reality Who knew that Pokemon Go would earn millions of dollars daily? The app

Tips for writing web content

After all their experience, “Content is King” is what most internet marketers say today. And it’s true. Not just humans, even search engines rate content-rich websites better than content-less ones. But the content of a website must have a series of characteristics to qualify as good. The most successful web content should be able to

Ginger or Mary Ann? yahoo! answers

For those who don’t know, Yahoo! Answers is (quoting their official blog) “a place where people ask questions on any topic and get answers by sharing facts, opinions and personal experiences.” I hadn’t paid much attention to Yahoo! Answers until Danny Sullivan spoke about it recently at the May SES Conference in Seattle. Danny wrote