Two Easy Steps to Increase User Engagement in Small Businesses

Posting on social media is great, but even better is creating conversation. For years, companies around the world have harnessed the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing. When you post something that is meant to appeal to your ideal

Direct mail still works for lead generation

You’re probably wondering why when you go home to your mailbox every day and open it, there are dozens and dozens of postcards and other pieces of direct mail waiting for you every day. If you’re like me, you’re probably tired of having to delete all that junk mail and toss it straight into the

Intercultural advertising

“Culture is like dropping an Alka-seltzer into a glass: you don’t see it, but somehow it does something.” Hans Magnus Enzensberger. Culture affects everything we do. This applies to all areas of human life, from personal relationships to conducting business abroad. By interacting within our native cultures, culture acts as a framework for understanding. However,

Addiction Marketing

“Addiction marketing” is a phrase I coined a few years ago while waiting in line for my drink at Starbucks. He was observing the mass of people who, like lost explorers in the desert, running in search of an oasis, seemed desperate for their daily (if not more frequent) dose of caffeine. It was around

I don’t know what I don’t know

As a newspaper reporter, from time to time I was assigned to report on a subject that I did not know well. I learned that if I didn’t know what questions to ask, I was at risk of being misled. When these assignments came to me, I was unwilling to be taken advantage of due

Space archetype

An archetype is a “pattern or model from which all things of the same type or on which they are based are copied.” (dictionary.com) Spatial archetypes are shapes that have been repeated throughout history. An archetype often provokes a psychological association. You can learn a lot about a monument, city, work of art or almost

PBS Reports on Student Loans: A Leftist Bias from Reality

As a right-leaning or conservative gentleman, I can sniff out left-wing propaganda quite easily, and mind you, that’s not that difficult considering it’s pretty much everywhere in our society and has infiltrated our corporations, government, and even in our own families. Yes, everyone has their point of view (POV) on politics and that is perfectly

Movies and entertainment: the definition of documentary film

A documentary film is one of several creative modes, including narrative fiction and experimental avant-garde. Documentaries have a purpose, a point of view and a focus, and they evolve from the training process, either as a scriptwriter or spontaneous. Documentaries are limited to reality or current affairs. Most of the production requirements for documentaries refer

12 ecommerce legal issues to consider when operating an online business

The following article provides a high-level summary of some key e-commerce law issues faced by online business operators when managing a website or other e-commerce business. Conducting business online or maintaining a website can subject companies and individuals to unforeseen legal liability. The following is a short survey of 12 key e-commerce law issues to

Three types of marketing strategies

There are three basic types of marketing strategies that all businesses, large and small, use. All marketing plans can be divided into one or all of these types. They are: Marketing online or on the Internet. Offline marketing. Word of mouth or relationship marketing. There may be some crossovers of these categories mainly between online