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Online Marketing Strategy – Include Charts, Charts, and Videos in Press Releases

In this age of social media, words alone may not be enough to get a message across. Most of the time, we need to include images, videos, and other forms of visual media to grab the attention of the masses. Even when writing press releases, we should strive to include images and videos so that the press releases have a greater impact on people. If you check the press releases distributed by the major public relations sites, you will surely find that many of them include graphics.

These charts represent certain business data and give readers a clear picture of various aspects of that business. Graphs and charts make it easy for people to understand the achievements of that business.

Why are graphs and charts important?

Graphs and charts help explain things to readers in a simple yet interesting way. When readers review graphs or charts, they can get a lot of information about your business, without having to read many paragraphs of an article to get the same amount of information. They help keep the press release interesting but brief and increase its value, ensuring that readers read them, rather than immediately ignoring them.

Almost every major company in the world includes graphs and charts in their news or press releases. Unless your business is brand new, you will likely have a certain amount of data that can be graphed. Even if you are a new business owner, you can create a chart with futuristic data. You can express your expansion plans, marketing strategies, and what else you can offer customers, compared to competitors.

Why include images and videos?

Images and videos add value to the press release and make it very interesting for readers. The fact is, most of the people do not like to read simple texts and instead they are attracted to those press releases which also include images and videos, describing different aspects of the business. Using the right images and videos can go a long way in promoting your business and ensuring that your press release marketing campaign is successful in the end.

For example, if your business has reached a customer service milestone, you can include a video showing how satisfied customers have been with your business’s services. In the same way, you can include images that are related to the information that is transmitted through the press releases. When you feel that there are no images that can be included in press releases, you can include generic images of your business and the products or services you offer.

Is it mandatory?

While it is important to include graphs, charts, images, and videos in your press release, it is certainly not required to do so. Each individual has their own style of writing and expressing views and opinions. There are some of us who can create the necessary impact, just by using words. However, since most of us are not ‘gifted’ and do not possess such qualities, we can use the tools available and make press releases interesting, compelling and influential.