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Gym Promotions: Using Media Exposure

When looking for light, you can often ignore the lamp in your own home and look here and there for other options. After all, it’s a common human mindset to assume that the grass is always greener on the other side. So if you are desperate to find effective ways of gym promotions for your fitness business, try considering your own staff members.

In case you’re rubbing your eyes in disbelief, let me tell you, you read that right. If you have certified fitness professionals on your payroll, why can’t you use them for promotions? There is no doubt about the fact that working with expert fitness trainers is of great value. Therefore, by putting the spotlight on your training gear, you can gain tremendous mileage in terms of promotions.

The following tips can tell you how to promote gyms by gaining media exposure for your staff.

1. Be on the lookout for opportunities such as fitness columns in the newspapers and health shows on television. Try to get your best trainers to write articles in newspapers and health magazines or demonstrate exercises on television. Even if you can get a ten minute slot on TV every morning, imagine the exposure your gym can get.
Your staff’s reputation will also increase once they become a part of people’s lives through television and print media.

2. If one of your trainers has come up with a workout routine that has really helped their existing clients, make sure it gets good media coverage. The media may project this as “a great new fitness regimen,” while you can expect hordes of new members at your club.

3. Building your media contacts is another vital component of gym promotions. Your ‘friends’ in the media will be more than happy to provide coverage of interesting and informative insights into health and fitness (since it’s such a popular topic these days), that your trainers might come up with.

This can also ensure that whenever there is a health-related panel discussion that requires a fitness expert, they call you to send one of their trainers. Even in the case of “breaking news” such as the injury of a prominent athlete, one of your staff members may have the opportunity to provide expert commentary on the general nature and effects of the injury.

4. If your staff already have a substantial media presence, it may be the right thing to do to drive home the point that they are ahead of their competition by a country mile!

This can be done with gym promotion ideas such as:
Post newspaper clippings of articles and columns written by your staff on your gym’s bulletin board.
Make articles part of your marketing newsletter.

Make a press kit with video clippings of your coaches from TV shows and news shows and use it to court potential members.

You may have already realized what a great opportunity you have in front of you if you can project your staff for health club promotions. After all, you can also make these men and women, who are the mainstays of your business, feel special!