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Do Entrepreneurs Need a Marketing Degree to Succeed?

In today’s business world, a lack of marketing knowledge can seriously affect business. Marketing is a fluid topic nowadays; it is evolving and innovating at every step. Staying ahead of the marketing game seems like the last thing many entrepreneurs do, but it’s vital if one plans to expand beyond breaking point.

How does the CEO of a company that is still stuck in the never-ending cycle of looking for the next sale find time to go to market? Many business owners feel the pressure to make sure their business is profitable, their customers are well-served, and their employees are productive and happy, which begs the question, “Who has time to learn about direct mail marketing?” , email marketing, search engine optimization? , ads and ad campaigns? Let alone how to use them effectively?”

Joy Gendusa, CEO of direct mail postcard marketing company, PostcardMania, offers tips to ease the entrepreneur’s quest for marketing insights:

o Educate yourself but at the appropriate level. Go to Barnes and Noble or Borders and check out the marketing section. Buy some books on marketing topics and segments you’re unfamiliar with, but make sure they’re not aimed at an experienced salesperson or you’ll just decide it’s too complex.

o Another is to attend marketing seminars

and finally,

o Look at the marketing tactics of the competition: sign up for their online newsletter, sign up for their mailing/email list. Many times, great marketing innovations can come from improving what your competitor is already doing.

An interesting statistic that emerged from a nationwide survey of entrepreneurs from various industries was that almost 94% did not have a marketing plan and did not feel it was important. (Ironically, they were surveyed at a marketing conference!) As a result, 99% of attendees surveyed after the conference realized the importance of having a marketing plan and incorporating not just one, but several different avenues of marketing. promotion for your business. Education is the only change.

Gendusa believes that there are certain marketing fundamentals that, once addressed, will allow you to make an informed decision based on the needs of your particular business/industry, no matter what the new marketing approach. In fact, although Gendusa is the founder of a direct mail postcard marketing company, she says that in today’s market, just one form of promotion can be deadly. A source of leads can seriously hurt revenue when that source is not performing well; it is better to complement it with other promotional channels.

She was recently quoted in Broker magazine expounding this very principle, arguing that direct mail should be an integral part of every Internet marketing campaign. Gendusa also suggested other forms of marketing, not just direct mail, as essential to spread the word about the website, such as press releases; business cards and letterheads; TV advertising and even telemarketing scripts.

“There is no marketing silver bullet,” Gendusa said. “I don’t just use postcards for marketing. Sure, postcards were my number one staple for my first three years in business, but now I’m also using the internet, advertising, and email a lot.”

Contractor Mike Burton of Slade Mortgage, Cape Cod, Massachusetts, agrees. He claims that keeping up with marketing trends is continuous. “Do it (marketing) in good times and in bad times,” Burton said, “don’t stop when the business is bad, get it going more.” Mike has been using direct mail marketing for four years and says that by consistently sending 6,000 direct mail postcards each month, he has seen tangible gains in revenue. As for the brand, in your local community, people comment all the time on receiving your mail. Your other sources of advertising are: local radio advertising, Internet advertising, and the yellow pages. He believes that each form of marketing drives the other and helps build credibility.

In her quest to help entrepreneurs, Gendusa teamed up with her good friend Marsha Friedman to launch marketing boot camps to educate business owners about the constant advancement in the marketing industry and help them learn, apply and use it in your profit. Friedman is the CEO of the national advertising and publicity agency, Event Management Services, Inc.

From large to small corporations, from new to old, from one man to a thousand employees: marketing paves the way for further economic expansion. It is worth knowing. The reward is growth.