10 surefire ways to write first-class copies

Today I want to talk about copywriting. What? Not sure what copywriting is? Do not be afraid. Here’s my very scientific dissection of the world of copywriting: “Copywriting is the art of putting words in order to sell things.” So today, whether you are just starting out or have done copywriting for years, you can

Should agents staff or outsource the marketing of their insurance agency?

Most agencies know that they need to improve their marketing, embark on a digital marketing program, embrace social media marketing, and update their website. All of these are important to the long-term success of an agency. To accomplish this, agency owners must determine how and when to spend valuable budget dollars. This invariably leads to

Top 10 Marketing Books for Small Business Owners

Unlike large business owners, small business owners have the burden of taking care of every aspect of their business: recruiting, marketing, finance, accounts, employee management, vendor management, etc. But here we focus only on books that can help you gain marketing knowledge and skills. These are the top 10 books on marketing that we think

Best Google Website Tools of 2018

Google Analytics In this digital age, the importance of data to a business / website should never be underestimated. In fact, without proper website traffic tracking, a business is literally lost, especially when it comes to how to optimize the website and make full use of it. Whether your website runs in the form of

Artist brand in the music business

The music brand has become increasingly popular as a subject not only among the hierarchy of the music industry, but also among the average artist and independent companies. Artists are slowly beginning to realize the power of their own name and how they can generate not just another source of income, but an even more

How to discover the weak points of your market

We determine to which weak points we can trade. Once I share how to determine what those pains are, we can talk about how we can bridge the gap between those pains and the solution. The first thing we’re going to do is start with a blank slate here; we will assume that we start

Creation of a brand identity as an independent consultant

Creating a brand identity is an important part of the process of establishing any business. A brand identity creates loyalty, inspires trust, and enables easy recognition of you and your services. A complete brand identity can be made up of several segments, not all of which will be present in all circumstances. Evaluate the following

Blog for fun and profit

Blogs have become very, very popular in recent times and that popularity continues to grow by the day. Many blogs are run solely as a social medium for sharing opinions, interests, information, etc. with friends and anyone else who wants to read. The vast majority of bloggers are not particularly interested in using their blogs