Mouprise.com

How to discover the weak points of your market

We determine to which weak points we can trade. Once I share how to determine what those pains are, we can talk about how we can bridge the gap between those pains and the solution.

The first thing we’re going to do is start with a blank slate here; we will assume that we start from the “zero square”. That means we don’t know of any of the problems, pains, or solutions for this market.

If you’ve been in business for a while and you already know what some of these are, jump to where you are in the process. You don’t have to start at this beginner stage, but I am covering in case you are new or entering a new niche that you are inexperienced in.

Let’s say you’re just starting out and you know there is a pain and a problem in your niche, but you don’t really know how to describe that pain or problem. Initially, you start with generic marketing that identifies what you think might be the problem. Pick a generic problem in your particular niche.

You are going to create a compression page that focuses on that problem, then you are going to present a solution to that particular problem on the page.

For example, the compression page might say “Find out the 7 steps to overcome” and then name the problem.

Remember, you are being pretty generic. You still don’t know the real problem or the nuances of the real problems.

I did this when I started my business; my first compression page was very generic.

Over time, they got a lot more specific as I found out exactly what the real issues were.

You will then have generic bullets:

• You will learn how to do this
• You will learn how to do this
• You are going to learn how to do this.

Then you will have a call to action “Download the training”. Be it a PDF, an MP3, a video, no matter what you have now, just tell them to download it.

Now this setting is important for your initial compression page / subscription page:

Instead of simply asking for the name and email address, it will request the name, email address, and create a custom question that says “What’s your biggest challenge with …?” it is. Or you can express it “What is the biggest problem you are experiencing …?”, Whatever the problem.

There are two ways to do this. One way is to force people to put something in that box to get their free information (usually via the auto responder form). I don’t like doing that because you don’t get that many subscribers. If you generate 100 subscribers and ask this question in your first or second email, you will still get about 20 or 30 people giving you answers. And you’d still get 100 subscribers, not just the ones who are willing to respond.

If you force people to reply to something on the form, you might only get 50 subscribers. Every single one of those subscribers has replied to something, but it’s likely only 20-30 are giving you their real reason and real problem. The other 20 or 30 are just writing something in that box for you to give them the free gift.

So in my opinion, we shouldn’t require them to fill in that box to receive the free gift. We know that after 100 to 200 subscribers we will have between 20 and 40, maybe even 50, responses. We take all those answers, we study those answers, and we will find out what people’s true needs are. We will know what you need with this particular problem. Then we can start to pinpoint what those problems and needs are.