Toy logos capture hearts, not just loyalty
Comfort is the basis of creativity. If a toy company logo doesn’t attract and reassure a child, it won’t be able to win their heart. So it is very important to get your toy company logo right and very targeted to the audience.
The key lesson is to focus on every aspect of your logo, from the font size to the color that will appeal to the target audience, the shape of the logo and the design as a whole are strictly targeted with age, gender and gender in mind. the child’s thought process.
Also, I realized that not all company logos of this type are aimed only at children. Some of them love parents too. Take Baby Einstein for example, it has a picture of a baby scrawled on top of a colorful logo that appeals to the child. The father is attracted by the word ‘Einstein’, that is, it implies that if the boy plays with the toys of this toy company he may turn out to be an intellectual.
Although some of the top 10 toy logos are aimed at young children only; The reason is that today’s children have more autonomy and decision-making power within the family than in previous generations, so it is obvious that a child is more expressive about what he wants his parents to buy for him. The child scolds his parents to buy items that they would not otherwise buy.
Toy companies like Hot Wheels are directly targeting marketing to children by creating annoying power, because these toy companies know what a powerful force a child’s complaint about their favorite toy store can be. All thanks to company logos for creating that kind of brand loyalty.
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