The rise of the global boutique production company
Film and photo production companies have seen the industry change throughout the 20th century. Once relegated to mega-studios or individual advertising companies, it is now common to find a production that is small enough in size to serve the individual needs of each of its clients, but capable of doing so on a global scale. With modern technological advancements and partnerships with the right niche contractors around the world, these companies handle all the digital branding needs for businesses large and small.
Global impact, local service
As industries grow, it has been common for companies to evolve into massive corporate entities, with large staff and worldwide presences. While this made it effective for these companies to handle a volume of work, each individual client they served often lost that personal touch that is so necessary to effectively build and maintain a brand presence. For example, a company looking to target clients abroad may find that working with a large company means that they will never know who they will talk to at any given time, while instead finding a German production company will help them develop the Exact materials suitable for targeting that market, all with a dedicated staff to guide you through each stage.
Capable of handling the biggest jobs
The benefit of these small-scale production companies is that they can handle almost any job required, either in-house or through a network of related partner contractors. For example, in the above scenario, the German production company would meet the right people, from casting directors to camera operators, to film a video job in the country, without the client having to leave their home base.
A single boutique production company can handle any print media element that may be required for a campaign or event, including ad campaigns, catalogs, and even published interviews or editorials. If it’s a special cause, a company can help organize an event from start to finish, even something as unique as an art show or fashion show.
Not to mention that a business means that clients can access Hollywood resources. Whether the goal is for a particular celebrity to endorse a product or advertisement, or to hire a group of actors for the roles in a promotional video, the production company will have every means to handle every aspect, from start to finish.
Size Matters
It cannot be said enough that one of the things that attract large-scale customers to smaller boutique production companies is that they may have more or less a role in the entire branding or marketing process. Some clients prefer to be totally independent, in which the above resources can be used to take care of all aspects. Or, if a client prefers to attend castings or visit venues, a smaller team will be more than happy to accommodate requests.
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