TAG you are it! How to write slogans and ad headlines

Digital Marketing

Some call them slogans; others refer to them as “catch lines”
or “link lemmas”. Whatever words are used to refer to them, they are
perhaps the most important part of your promotional copywriting.

Do you recognize any of these? :

“Like a rock…”

“Fly the friendly skies…”

“It’s the real thing!”

“Quality is job number one”

“The Fastest-Gatherer-Top”

Most of those catchphrases are recognizable to us without even including
the name of the company or product.

It summarizes in very few words the essence of the thing.
they are promoting. They communicate a good and positive feeling.
or relationship with the product. They do it with a simple, memorable
phrase that is easily repeated.

The shorter the description, the more difficult it is
write. Anyone can write a 500 word description of a product
gold service. Now try to do it with 5 to 10 words! every word that you
choosing is very important for the message.

HERE ARE SOME TIPS for writing good slogans for your
business offer.

1) Start by noticing the billboard ads as you drive down the street.
road. Billboard advertisers only have a couple of seconds to
Capture their attention and sell your product or service. Usually
your copy is going to be a very cool slogan with a picture of the
product or service. These are great examples of how to write effective

2) Look at other forms of media like magazines and newspapers.
commercial advertisements, business cards, radio and television briefings. Observe the
something that caught their attention and makes the message easily remembered.
It is usually a concise and well-written slogan.

3) Write down everything you can think of related to your business.
You can even start with a narrative description in the form of a paragraph.

4) Now, make a list of the top 25 or 30 things that are important and
worth mentioning. Narrow that list down to 8 or 10 of the most important things.
you want to say
Now cut out the repetition or things that aren’t really that necessary to your
product or service. Narrow down your list of words or phrases to 3-4 core items.

5) Based on your final main selection, come up with some phrases that
serve as slogans for your consideration. Keep them short and keep them simple,
common language.

Which of these catchphrases would you remember best? :

“Joe’s Auto Repair Shop Lowest Prices & Best Service”
“Quality care for your car!”

“The best tax service anywhere in town!”
“Your tax experts at work!”

“Emergency ambulance service available 24 hours a day”
“When minutes count!”

Well, you get the idea!

Do some test marketing with your top two or three
slogans. Find out which one works best for you and
Incorporate it into all your promotional messages.

Remember, like any effort in life, the experience and
Practice helps improve your skill level. If you want
be a good writer, write a lot!

Best of luck in your promotional efforts.

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