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PhoneGap – An Amazing Platform for Business Owners

With different types of mobile devices flooding the market, most developers spend their time creating the same app for different mobile platforms. The growing demand for Android, iOS, and Windows phones has forced developers to code separate apps for various devices to capture the market. However, this results in a waste of time and money for the developers. To address this issue, multiple application development frameworks are used and PhoneGap is one of the most popular platforms in the market. It’s really a boon for programmers as this cross platform runs on a native app and allows you to use HTML5, JavaScript, CSS and all other frameworks. In this article, I talk about the benefit of using PhoneGap.

PhoneGap is an open source mobile application development platform that is widely used to create single code mobile applications that can run on different mobile platforms. The single code base framework that is packed with many features allows developers to write once and run the same code on multiple platforms and that is why it is in high demand among commercial organizations, enterprises and many more.

Business benefits of using PhoneGap

Target multiple phone devices with a single code: As new mobile platforms emerge, it is important for entrepreneurs to target a large audience to remain competitive in the market. To capture the market, they need to build apps for each device separately, which is time consuming and expensive. With PhoneGap app development, they can design a single code and reuse it as it works seamlessly on all mobile platforms.

Uniformity across all platforms: Previous business owners faced the issue of non-uniformity in app appearance when running on different devices. The Android app UI does not match the iOS app interface and this made the app look very unprofessional to the users. But with PhoneGap, this problem has been fixed.

Reduced cost and development time: The development of PhoneGap has helped business owners target every smartphone with a single app. Since the code can be reused, it saves a lot of development time and costs, which can be invested in other important business strategies for your growth.

Greater reach and easy marketing: PhoneGap mobile app developers allow you to target more people using different phone devices like Apple iOS and Google Android which are top ranks among smartphone users. Building an app for both gives you an added edge to reach a larger potential market and increase sales. Marketing your products or services also becomes easier since you don’t have to create specific messages for a specific set of users. A generalized message can help you advertise your products.

The aforementioned advantages of PhoneGap make it a perfect tool for your next development project. But before choosing the platform, it is important to understand its requirements. PhoneGap helps create solutions that have a one-size-fits-all approach. Learn about your business requirements, and then decide to choose the best platform for your next application.