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Marketing trends for 2016: what to focus on

Online marketing has evolved a lot in recent years thanks to the arrival of social media and smartphones. Nowadays, more and more people are getting involved with e-commerce and digital marketing has become a main stage for brand owners to display and promote their brands, services and products.

Marketing trends keep changing every year and 2016 will be no different. Complying with the latest trends is very important as the new trends are in accordance with the policies set by Google and Bing, the largest search engines and the largest online marketing platforms.

Online marketing trends to follow in 2016:

We have carefully analyzed and listed some of the top trends that will definitely be trending this year. Our listing is based on reports from local SEO Services and also from a well known online marketing company.

• Video Ads: With Google finally accepting SERP-based video ads, the video ad segment is likely to multiply this year. Since YouTube is the master player behind video ads, Facebook and Bing also provide users with the option to add video ads on their platforms. Therefore, we can see an increase in video-based advertising and if you are a marketer, you must identify the opportunities that you have in this regard.
• Mobile Ads: With mobile phones completely eliminating desktops, mobile ads will have a bigger impact this year. Businesses need to start creating ad campaigns for websites and mobile apps, and all online marketers need to carefully analyze the opportunity and take advantage of it. Mobile ad agencies are growing at a much faster rate now than ever and marketers believe that PPC and CPA advertising for desktop sites will be phased out soon and that mobile ads will dominate the market from 2016.
• Social media: Although social media is not a new trend, this trend is expected to continue to grow this year as well. Since the number of users is increasing day by day mainly due to the increase in Internet coverage in rural areas, a business can easily find the target audience on Facebook, Twitter and Instagram. WhatsApp marketing is another growing trend in which a chain message is transmitted to users to create a buzz. With all of these methods in use, we can easily expect more exposure for marketers on the social media platform this year.
• Applications: Even though it takes a few years before we see apps completely wipe out websites, the importance of having dedicated mobile apps increases by the day. Business owners have realized that having a mobile app can get them a lot of coverage, and for this reason, investing in apps will be a great form of digital marketing this year.
• SEM: Even if search engine optimization (SEO) is still king, SEM (Search Engine Marketing) is also gaining a big spot. Marketers are targeting the places offered by Google and Bing on their search pages, and if you can get the keywords right, SEM can be a great way to market your brand. With more people using the internet, the reach of SEM will increase and it will definitely be featured as one of the top marketing trends for 2016.
• Virtual reality: With the launch of the first commercial virtual reality device this year, we can expect virtual reality to make its mark on the digital world. Virtual reality can join social media, YouTube, and many other platforms that can offer marketers a new avenue. In 2016, virtual reality will help online marketers reach more consumers.

All these trends are going to leave a mark on the digital world and being a marketer, you must look for the opportunities that await you and discover the best ways in which you can exploit these trends in the best way for your interests. So, wait no more and start using these marketing trends to have a wonderful 2016.