MAC Cosmetic Company – The Inside Scoop on Artist’s Makeup Cosmetics
MAC cosmetics company, also known as Makeup Art Cosmetics, is an internationally sold cosmetics brand that originally became famous without any kind of advertising. Instead, it cultivated its staggering popularity only through word of mouth endorsement by professionals in the field of makeup. From models and celebrities to professional makeup artists, everyone had MACs on their lips (both literally and figuratively). The company was created in 1985 in Toronto, Canada by Franks Toskan and Angelo. Frank Toscan was a photographer and makeup artist and Frank Angelo owned a chain of salons, making their partnership perfect for a cosmetics line.
Unlike other brands (both expensive and drugstore), MAC cosmetic brands will withstand the scariest conditions you can imagine. From really hot, bright lights to sweating while you work out, MAC makeup won’t fade, discolor, or smudge. Also, many times when you buy a lipstick or eyeshadow color, the color is different on you than it is on the bottle. In fact, it can be a real crap shot when it comes to whether or not things will look good on you. However, with MAC, what you see is what you get. That obnoxious shade of electric blue that the eyeshadow appears to be will actually look like this when you put it on.
For me, the best thing about the MAC cosmetics company is the fact that they are very socially conscious. They currently have four social initiative programs that raise money and awareness for cruelty free beauty, recycling, kids helping kids, and AIDS causes. Although MAC was acquired by the Estee Lauder Companies, the MAC AIDS Fund continues to generate revenue through the sale of Viva Glam MAC products.
Leave a Reply