Increasing Awareness of Packaged Foods Driving Growth of Global Fresh Food Packaging

Digital Marketing

Fresh food packaging protects food products from environmental conditions and physical damage; provides consumers with information on ingredients and nutritional value; and more importantly, it helps maintain food quality to predetermined standards. Fresh food packaging is made from materials such as polyethylene, paper, aluminum, BOPET (biaxially oriented polyethylene terephthalate), and polyvinyl chloride. The global fresh food packaging industry deals primarily with meat and meat products, fruits, vegetables, and seafood.

The fresh food packaging market has been growing in concert with the packaging industry. With increasing awareness of global warming and concerns about the environment, the packaging industry is turning to green packaging techniques, such as the use of recyclable packaging material, which has had an influential impact on the global packaging market. fresh food packaging in terms of increasing demand for fresh packaged food.

The global fresh food packaging market is forecast to reach USD 95.91 billion by 2020, with a CAGR of 3.38% from 2015 to 2020, signifying a steady increase in demand for packaged food. The global fresh food packaging market is forecast to reach USD 95.91 billion by 2020, at a CAGR of 3.38% from 2015 to 2020, signifying a steady increase in demand for packaged food.

Growth controllers:

• Demand for fast food

• Extension of the shelf life of fresh foods

Opportunities:

• Innovations in Ecological Packaging

• Consumer awareness of health problems influences the market

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Main application area:

• Meat and meat products

• Vegetables

• Seafood

• Fruit

• Others (dairy and poultry)

The key players in the market are Amcor Limited (Australia), Coveris Holdings SA (USA), Smurfit Kappa Group (Ireland), EI du Pont de Nemours and Company (USA), Mondi Plc (South Africa), Bemis Company, Inc. (USA .), International Paper Company (USA), DS Smith Plc (UK), Silgan holdings Inc. (USA), RockTenn Company (USA) and Sealed Air Corporation (USA).

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