Impact of backlinks on local SEO and how to acquire them
For anyone looking to understand what exactly backlinks are and what they are for, the short answer is that they are like gateways to another universe, down a rabbit hole we call the “Internet.” Each one takes you to a different place related to the previous one.
Before we dive into the details of what backlinks are, what they do, and how to get them, it’s a good idea to outsource your SEO to a local SEO agency. If you are looking for someone to take care of your SEO in Dubai, there is no shortage of agencies to do it for you.
What do backlinks do?
You don’t have to be an experienced marketer or developer to realize that search engines are using artificial intelligence algorithms to rank websites. The goal of this is to offer an enhanced experience to the general audience browsing the Internet. You can fill your entire website with the best quality content, but as long as you don’t have a strong network of backlinks, especially to local websites, the chances of you coming under search engine attention are very slim.
They are like certificates of authenticity from other websites. The more backlinks you have from relevant industry websites, the more attention you will receive from search engines.
Is bigger better?
Well, for starters, having a few links is better than none at all, but it certainly helps to have backlinks from high domain authority websites. It’s like getting a certificate of authenticity from websites highly regarded by Google.
So would getting a backlink from any high domain authority website be helpful? As much as we want this to be the case, it is not. Industry relevance is the key here. Getting a Time or BBC backlink for your property website might not help you as much as getting a link from some other local online platform that is famous for real estate news/blogs even though both Time and BBC they get tons of international traffic especially when you are looking to get discovered locally. If you think this is too much work for you, you can also contact your local SEO services to build a strong network of backlinks for you.
how to get them
If you’re not sure where to get the links, you can always search for your competitors who are already ranked. See where they get their links from and you can contact the same websites and submit a proposal of your own.
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