Mouprise.com

How to get the most out of email marketing

Email marketing continues to increase in popularity. With greater ease and affordability than other marketing tactics, it’s easy to understand why our inboxes are the daily target of email newsletters and company announcements. With more email reaching your customers than ever before, it’s critical to get your message noticed. Providing your audience with valuable information is one thing, but making it easy to read is another. After all, if an email doesn’t grab immediate attention, it’s likely to be ignored in favor of the next message.

So how do you look good AND get results? Email marketing isn’t a definitive science, but there are some basic tips to improve your success.

1. Pick a template and stick with it. With so much competing for our attention, we’ve trained ourselves to look for easy, familiar messages. Choose an email template that offers a boilerplate format for your readers to follow; they shouldn’t have to figure out how to navigate the newsletter every month. Simply placing the table of contents in the same place each time can reduce guesswork.
2. Make a brief appearance. Just because copywriters charge by the word doesn’t mean your copy should be over the top. Design your emails with brevity in mind so that the average reader can quickly scan them to determine if they want to continue reading, forward to a friend, or move on to another section.
3. Make some space. The general purpose of an email newsletter or promotional email is to inform, not overwhelm. Leave white space between sections and paragraphs, so the reading eye can easily separate and decide where to go next. If the message looks like a giant block of text with no end to the eye, chances are readers aren’t interested in mentally slicing it up on their own.
4. Consider the source. Choosing your font is similar to finding the best handwriting for a note. The cursive font, for example, is hard to read and usually unexpected in email settings. It’s also important to match your font to the “feel” or tone of your message. Times New Roman is more formal and structured, while Arial is informal. Commonly recommended fonts include Calibri, Corbel, and Verdana.
5. Use columns. Columns are easier to read than a wide area of ​​text. Dividing the information into vertical sections makes the eye scan much easier. Also, you can start a second article at the top of a column, instead of asking the reader to scroll down past the first. A two-column format is generally recommended.

Standing out in a crowded inbox is hard enough. Fortunately, there are basic guidelines to help you avoid those dreaded “delete” and “unsubscribe” buttons. Take the time to review your email templates and make any necessary adjustments to ensure you get the most out of your email marketing and stay in front of your valued customers.