How to build a business on a brand
These days, many businesses thrive and put a lot of effort into creating their presence and enjoying increased sales. Business branding in general has become an eternal necessity for any business and without which it would be more difficult for any company to survive.
Previously, people thought that the mark is only required for the big companies, but as time passes, it is proved that the mark is not only required for the big companies, but also for the small companies.
However, it doesn’t matter if you run a big or small company, but most importantly, you must have a detailed branding strategy of your company to achieve success.
Below are the steps that will help you create a better business brand.
Follow KISS:
KISS is a more prominent brand terminology that stands for Keep it Short and Simple. Use Kiss when defining your business name because it plays an important role in branding your business. Most successful trademarks tend to have very short and simple names that are easy to pronounce and remember. Just remember the names like BMW, Audi, Intel, Google, etc. Longer or more complicated business names are very difficult to pronounce and remember.
Use a creative logo:
People generally identify a company not only by its name but also by its logo. A company logo is the identity of every company, so special care must be taken while designing the company logo. Remember, if someone takes the name Mercedes, the first thing that comes to mind is the famous three-spoke logo of Mercedes Benz. The same goes for BMW and Audi. But this is not just limited to automotive brands, but also other companies like Microsoft, Apple, Nike, Mac Donald’s, etc.
Choose the right color combination:
It’s not just the logo or business name, but the color theme of your business also plays an important role in your branding. Once you’ve identified your company name and logo, all branding and promotional material should revolve around the color scheme you’ve used in your logo. For example, most MacDonald’s outlets use shades of yellow in their interiors and promotional products and even on food packages because that color represents their business. The same is done by other brands like Dominos, Shell and DHL etc. The color of your business has a psychological impact on the minds of consumers and that is why it is important not to choose more vibrant or difficult colors. Use solid and simple colors such as Blue, Green, Red, Yellow, White and Black in their different shades.
Choose your USP and stick with it:
USP or Unique Selling Proposition is a very small word but it has had a huge impact on many businesses. These days the competition is intense and so to stand out from the competition you have to have a USP of your business and your entire branding strategy revolves around the USP. The brand like BMW and Mercedes have their USP as they offer premium and high security products. While brands like E bay and Ali Baba have the USP as they offer a wide selection of very affordable products. Similarly, Mac Donald’s has its USP of providing the raving burgers. The USP helps people identify your business with a product or service. For example, when someone talks about a hamburger, the first thing that comes to mind is Mac Donald and when someone talks about sports shoes, the brands that come to mind are Nike, Reebok, Adidas and Fila.
Make brand hammers:
One of the most important things for every business is the hammering of the brand. Brand hammering involves continuing to push the brand towards its target audience so that people can easily connect with the brand. Although sometimes hammering out a brand is quite costly because it requires a lot of marketing and promotional exposures. To make your brand stand out from other brands, you need to create a string of TV commercials and print ads so that it penetrates deep into the minds of consumers. Although nowadays in the modern age there are many digital marketing channels that are very affordable and good for promoting the brand.
Bring emotion to your brand:
These days, due to excessive stress and hectic lifestyle, people become more emotional even over little things. Anything that connects with their emotion brings more success to brand managers. If you have a product or service, create a commercial with consumer emotion in mind. This type of emotional ads would connect more with the consumer. People who are emotionally attached to a product or service were more likely to remain loyal to it for many years. An example of an emotional connection can be seen in many car advertisements these days where marketers focus more on the safety of your family, especially your children, rather than talking about the luxury features of the car. . This brings a sense of emotion and responsibility in the parents towards their family and this greatly influences their purchase decision. Sometimes they even ignore the most important factor i.e. price when buying a car based on their emotional concern.
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