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How Bollywood Movies Help Learn Marketing Lessons

Marketing is a word, a magic that helps you generate more profit and stay afloat in a challenging world. Significantly, the world of Bollywood is a good example that success story can only be written through marketing strategies. The big investment, a lot of hard work, the beginning of the career for many, it all depends only on the marketing strategy to make the movie successful. Movie release faces real time challenges like number of movie releases at one time (Hollywood/Bollywood). Also, the challenges are to do something new every week, no loyalty mark, meet existing benchmark and best music, best story, best actor, etc. Therefore, Bollywood marketing strategies are considered as one of the best learning lessons for marketing students.

The digital world has introduced several new opportunities and ways to develop and improve the marketing of products. Bollywood movie marketing strategies offer a real-time platform to understand the basics of promotions and advertising. By focusing on the actual fact, the marketing gurus also justify the Bollywood Movies marketing concept and strategies. Its objective is to highlight the importance of marketing strategies in the dynamic changes of the globalized world.

Key Marketing Strategies-

Challenges and strategy first: Moviedom is seen with rapid changes through technical advancement and glamorous fashion. The basic need is to keep the key focus of the entertainment with the overlay of the difference of the changing world. Therefore, marketing strategies must identify the challenge and create the first effective marketing plan. This first plan should comprise each and every promotion step that should be sufficient to meet real world challenges in terms of money, creativity, promotional medium, and time.

Online Marketing Campaign-

With the increasing number of internet users, online marketing campaign is the best medium to cover maximum viewers by investing less amount. Website advertising, social media ads, mobile app promotion or e-commerce website promotion launch, graphics and animations, music launch including ringtones ringtones and greeting melodies are some of the trending approaches to successful promotion steps.

360 degree campaign:

The campaign must have a 360-degree rotation, that is, it must cover all types of audiences, from a small city to abroad. Along with the new advanced promotional steps, don’t forget to cover all the traditional strategies like billboards, radio, CDs, event promotions and many more.

The animated character from the movie ‘Hum Tum’ is the best example that demonstrates the effectiveness of promotion through animation or play. Similarly, mobile games based on the film’s character such as Ra.one proved their importance in promoting the film. The musical release of ‘Ghoomar’, Jag Ghumiya, ladki kar gayi chul and list are some of the many that prove to be a major reason for the success of the film. The factor proves that in the product each and every part is very important and must be perfect and innovative. So, design each and every promotion strategy by focusing on every aspect of the product.

The field of marketing has become the most innovative, interesting and challenging. Bollywood along with marketing would go in parallel and reach the new milestone of creativity. Each new challenge is an opportunity to explore the new way of promotion and advertising.