Five More Guerilla Marketing Tactics to Sell Internet Marketing Services to Local Businesses
When it comes to guerrilla marketing tactics for selling internet marketing services to local businesses, guerrilla marketing tactics can be some of the best ways to generate income for yourself by doing internet marketing for others. There are many mainstream guerrilla marketing tactics you can use to promote a service like this to local businesses. Five of them, mentioned in a previous article, are classified ads, flyers, business cards, road signs, and direct mail. Five more, which we will explore in this article are, telemarketing and knocking on doors, press releases, networking groups, and think tanks.
1.) Telemarketing – This is simply opening your yellow pages again, starting with the A’s and making a list of companies you can call and offer your services. If you wish, you do not need to compile this list yourself. You can find a list broker, who can provide you with a list of targeted leads to call. You can narrow down your list by zip code, type of business (you’re looking for mom and dad here), and whether or not they have a website. Then use a script to simply call them on the phone and offer your services or offer them something for free, like a review of their web marketing program and a report on how it could be improved. Most people won’t want to take the time to implement the changes you suggest, but with a great sales letter for your service at a reasonable price, you can secure customers with little effort. If you don’t want to cold call, you can outsource this to a local telemarketing company or any number of the launch sites available on the web. You can even offer a commission basis if you don’t want to pay hourly wages, but you’ll have better retention rates among your contractors if you pay them on a guaranteed basis. With a good script and presentation, the cost of your telemarketer will be more than offset by the income he or she will bring you.
2.) Door-to-Door Sales – This is nothing more than the process of getting in your car and going into businesses that offer the same thing you would offer them in your direct mail campaign, your classified ad, over the phone, and any number of other tactics. guerrilla marketing. Your first task would be to make a list of the businesses you frequent. Then make a list of businesses around you that you might wander into when you visit that particular establishment. This will prevent many trips in reverse. You can also hire a door-to-door sales representative. Professional sales reps are used to working for a direct commission, so you can hire these people more easily than a telemarketer.
3.) Press Releases – Write press releases about your new business and send them to your local newspapers, TV news stations, and radio stations. There are professional press release writing services that can work with you to put a spin on your business that will make you worthy of the press. If you want to make your press release yourself, you can Google other press releases to follow their format. Remember, when writing a press release, you want to convey a message about what YOUR business can do for a community. Send your press release to your newspaper, radio and television, but also to your smaller newspapers and local publications.
4.) Networking Groups and Mastermind – Every company and industry has networking groups where they meet and connect with each other. They may have brainstorming sessions and refer clues to each other. Some groups restrict membership to one member per type of business. This means that if there is one person in the group who offers internet marketing services to businesses, no other internet marketing service providers can join that group. These types of groups have their good points and their bad points, but there are networking groups, like real estate investor groups, where membership is not restricted and they are still in direct competition with each other. But odds are in a restricted pool, no one else is offering what you’re offering, and in an unrestricted pool, everyone will still want your services.
5.) Shared Advertising – Have you ever been to a restaurant with paper placemats that had ads the size of a small business? This is an example of an ad sharing program. First, locate the restaurants in your town or city that use these placemats. You usually find them in breakfast and lunch places and in diners and family restaurants. Now that you know they use these placemats, all you need to do is offer them for free. Now, go out and find a supplier for the paper placemats and a printer. Then start visiting businesses you’ve seen advertise on these placemats and ask if they want space on yours. Because it is paper printing, it is quite cheap, so you can sell the space cheaply to others, but with enough of a profit margin to have your space for free.
Using these five ‘guerrilla marketing’ tactics can increase your city’s exposure to your unique services. By maintaining a system that incorporates these 5 tactics with the 5 tactics above, classified ads, brochures, business cards, street signs, and direct mail, you will have a complete, low-cost, yet highly effective guerrilla marketing system designed to give you what you need. latest in marketing machine for your internet marketing service business. Now that you know how to market your services to local businesses for the kind of low-cost marketing methods you’re used to on the Internet, you can start adding an additional stream of income to your Internet marketing business.
Leave a Reply