The difference between search engines and web directories

Here’s the deal. They are similar but different in some ways, and that is where the problem arises. What is the basic difference between web directories and search engines? First, let’s define the following jargons. Search engines normally use a program commonly known as spiders, produced through a special algorithm of webmasters. These spiders crawl

Things you should know about Google AdSense

Have you ever thought about how bloggers and site owners get their incentives? Yes obviously they write content for their website so that they can attract many users to view it. But how can they make money just with a blog or a site? The answer is the ads displayed on your site. If this

Video Marketing – How to Promote Your Business with Video

With the popularity of videos and how they have been used to market different types of products including mobile phones and digital cameras, it is safe to say that video marketing is an important part of any business plan. The use of video on the Internet has grown tremendously in recent years, and with the

Pet Health Insurance: Is It Right for You and Your Pet?

I just got back from a visit to the vet for all three of my dogs to get their booster shots and scheduled tests. I saw a sign at the vet for a Senior Pet Wellness Insurance Plan that would cover a checkup along with any necessary tests and some preventative care. I didn’t think

Get started with Google AdWords

Google AdWords advertising allows you to show your ads to people who are most likely to be interested in your products or services, and filter out those who are not. You can track how many people your ad was shown to, how many of those people clicked on your ad, and more by integrating your

Marketing and Advertising – Similarities and Differences

Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but it is not the same. Marketing is the process of arousing customer interest in products and services. Marketing generates the strategy that supports sales techniques, business communication and business development. Marketing is the

How to start marketing your business

For new business owners, starting a business is often its own reward. They are delighted to be able to be their own bosses and successfully launch a business. They are often happy just to keep the dream alive. But every business needs to grow. That doesn’t mean you have to reach a bigger market, it

Toy logos capture hearts, not just loyalty

Comfort is the basis of creativity. If a toy company logo doesn’t attract and reassure a child, it won’t be able to win their heart. So it is very important to get your toy company logo right and very targeted to the audience. The key lesson is to focus on every aspect of your logo,