Recruitment agencies: why use them?

You’ve heard of recruitment agencies, but you may not be aware of what these companies do. As the name sounds, recruitment agencies are companies or firms that have a list of job vacancies and a database of job seekers. They match their database of job seekers with job openings as they arise. These agencies emerged

Strategic Marketing Using Digital Channels The Right Way

If you are looking to implement marketing from a strategic perspective in your company or business by using digital channels, then it may be useful to seek some advice first. That’s some of what we set out to do here as we seek to highlight some of the ins and outs of marketing execution in

5 things I learned from Ken Robinson

Education expert Sir Ken Robinson is more than a New York Times bestselling author. He is a dynamic public speaker and a leader in the development of creativity and innovation. He is now Emeritus Professor of Education at the University of Warwick in the UK, he has received honorary degrees from five different universities as

Definition of marketing strategy

Marketing strategy is your broad plan for achieving your marketing objectives. The word “strategy” entered marketing from the military. Some other words with the same origin are “defend”, “attack”, “intelligence” and “tactic”. To be very clear about the meaning of this term, let’s differentiate it from terms like marketing plan and marketing mix. The first

3 Advantages of Working with a Local Internet Marketing Agency

There are many challenges that local businesses face, from competing with other businesses to dealing with fluctuations in the local economy. Successful local businesses always look ahead and plan ahead to meet these challenges. Another challenge business owners face is selecting the company to invest their local Internet marketing dollars. With so many options available,

Earn $500 a week proofreading from home

If you are the type of person who likes to read, you will love to earn money with this method. Many writers, no matter how experienced, need the help of a proofreader to catch the little mistakes that they miss. You can offer to proofread your work for a fee and easily earn $500 a

Keyword research: tips for choosing the right keywords

Choosing the right keywords is the most important and valuable search engine optimization strategy to start an SEO campaign. Keywords are those essential phrases for potential visitors as they use and type these keywords into search engines to find your website. It’s easy to think of relevant keywords for a business, but it will be