Online portals: information store on world news, entertainment, online shopping, sports
If Barbara Tuchman affirmed that “Books are the carriers of civilization. Without books, history is silent, literature silent, science paralyzed, thought and speculation stagnant.” No one would disagree with that famous quote from her. However, in addition to being a means of transmitting knowledge, books can be cumbersome and time consuming to find information. The virtual effects of science have caused a breakthrough by making information stores right in front of our computer screen instead of a newspaper where news can be shortened for the sake of space.
The new generation has the power to online portals that provide information with a simple click. No magic, no drama, just news served up like a hot cup of coffee to invigorate your senses. It wasn’t long after the Web first appeared that the first portals emerged. Portals served and continue to serve as a major launch point for web browsing, and while there are some special interest portals that do get some market share, the ones that started early are the ones that get the most audience.
The magical online portals have made the world of knowledge available to man. It covers all aspects from news, headlines, sports, entertainment, life, online shopping, articles, current events, current events, news updates.
But the portals of yesteryear were plain compared to what they are today and what they will become in the years to come. Already a far cry from the simple and static first generation of portals, today’s web portals take advantage of new technology to create a much more exciting browsing experience. The driving force behind all of this is the pervasiveness of broadband, which allows portals to have richer graphics and multimedia, fun and colorful animations, and functional applets like stock tickers and news feeds.
The EMarketer report highlights the future of the portal in this light, noting that the portal’s services will go even beyond the Web itself, into the areas of personalized desktops and video/multimedia search. And, of course, portals make money primarily through advertising, and eMarketer takes note of the fact that the type of advertising found on portals is also changing.
The biggest changes in the future of portal services will be their expansion beyond traditional search, something we are already seeing with Google’s expansion into other areas. Look for all the major portals to launch desktop search products, custom search tools, and even mobile search services in the coming years.
Private portals are also gaining popularity as a convenient way to allow employees, customers, and clients to securely access personalized information through a password-protected portal site. Healthcare portals have become an extremely useful addition to large HR organizations. While IT staff may be well-equipped to handle the technical side of the portal, leaving the project entirely in their hands (and not seeking input from other areas) is likely to result in a portal that is not aligned with the true needs. commercial. of the company. The portal should be a priority not just for IT, but for the entire company. Online portals are the next generation information provider, and yes, if the late Barbara Tuchman was alive, she would have gone on a completely different date, what do you say?
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