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Online Marketing Strategies for 2017

If you want to trade well, you have to plan, anticipate changes, and profit from trends. The previous year was a great year for online marketing. To stay competitive, you need to use the following marketing strategies in 2017.

1. Augmented reality

Who knew that Pokemon Go would earn millions of dollars daily? The app taught us two lessons: today’s users like augmented reality experiences, and the potential is great for those who want to enter this world. In the future, you will find more brands that offer AR ads, AR games, etc.

2. Live broadcast

Today’s social media users are interested in real-time content. Today, live streaming has become easier due to high internet speeds and millions of mobile devices. You can see more and more apps come with live video streaming. Therefore, you may want to take advantage of this feature this year.

3.Data display

If you are a marketer, you know the importance of data. You actually have to use quantitative information to know who is interested in what. The problem is that today’s data analysts have a hard time understanding what the data says. Actually, our brain cannot process a large amount of data without the help of machines.

Now, data analysis has become a piece of cake due to technological advances. Today, you can take advantage of tons of data analysis tools available on the market. In the next few years, the technology will become a bit more sophisticated and you will have a greater need to analyze data.

4. Native advertising

When it comes to trends, native advertising is on the list of oldest trends. In fact, it has been in use for years. Actually, this strategy gives you a kind of natural visibility.

Today, native advertising is gaining popularity, as buyers do not give much importance to traditional types of advertising. Also, this form of advertising is a sneakier method of getting consumers’ attention.

5. Market niches

There is an influx of online merchants, but the number of consumers is not increasing at the same rate. Millions of new brands enter the same markets to get their share of the revenue. This is true when it comes to social media.

So what can you do to be successful? Well, you might want to be specific. In other words, you need to target a specific niche and try to appeal to a smaller demographic with a specific product.

6. Immersive experience

Today, users are in for immersive experiences. In reality, they want to do more than just stare at their smartphone screens. So, virtual reality and augmented reality are the two things that can be used to get users’ attention. So how can you benefit from this technology? Well, you can use 360 ​​videos for example.

So if you’re looking for some solid online marketing strategies for 2017, we suggest you check out these strategies. They have worked for many people. Hopefully they will work for you too.