Marketing Tips for Mobile Auto Glass Installation Experts
As a mobile auto glass installation business owner, you may need to think outside the box when it comes to advertising and marketing campaigns, because your services are rarely a service that people want to use, even though it is a service. that they may need. to use urgently. You should consider using some of these strategies if you want to get ahead of the game in the mobile auto glass installation industry.
Print sturdy, credit-card-sized business cards that people can keep in their wallets, and offer a discount to people who can produce one of these cards for your mobile auto glass technician when he arrives to do the job. the necessary work. Having credit-sized cards will encourage people to keep these cards in their wallet so they’ll have your number handy if they ever need mobile auto glass installation services in an emergency.
Try to network and connect with local used car dealers, and ask them to include a brochure or one of their business cards in their sales packages. This way, every customer who gets a new car will receive one of your brochures. Many people also keep these welcome packets in the glove compartment of their vehicle, so your card will be handy if you need it. It’s only worth asking local dealers to do this if they don’t offer a similar service, because they won’t want to help someone who is their direct competition.
Think about the roads and areas near your area of business and consider where you get a lot of business from. If there is a rough road, where people often have cracks and chips in their windshields from loose stones, consider placing an ad on this stretch of road, so your business is visible where people need it most. This means you can also attract the attention of people who are out of town and may need your services, but might not otherwise be familiar with a local business. Display your lower prices on these signs so drivers can see the good value they would receive. Although sad to say, some areas also experience more car vandalism than others, and advertising in areas where people are likely to get intentional windshield damage can also draw your business’ attention to those who need it most.
Make sure your website is smartphone-friendly, as those who have suffered windshield damage and are sitting on the side of the road will likely arrive at your business website via a smartphone. Making sure that your website has a high degree of usability on most smartphones will help ensure that users progress to the booking stage and end up booking your services. Always include a prominent phone number on each page so they can choose to call you at any time.
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