Home Staging: How To Make Your Tract House Stand Out From The Crowd
Home sellers who want to market their property in developing neighborhoods face difficult challenges. All houses look alike. All houses are sold for quantities in the same price range. The market, whether it is a hot seller’s market or a cold buyer’s market, largely determines the price, the terms of purchase and the time of sale.
How do you make your home stand out from the crowd? How can you turn your property into a “hot” sale, even if the market is lukewarm? Remember the “Three M’s” and apply these Design Psychology strategies as you prepare your home for sale:
1. magnetism. Since most buyers won’t even get out of their car unless a home shows promise, create an exciting exterior that draws prospective buyers to your home. Place an interesting focal point in your front yard, such as a water feature, large urn, or beautiful tree. Enhance your pathway with inviting plants or lamps that clearly mark the path to the front door. Use color psychology to paint your front door or structure a bright and inviting color, like Sherwin William’s Torchlight (golden wheat) or Rose Tan.
two. mystery. Most house hunters only spend three to four minutes looking at an average house. Charm with mystery as soon as prospects enter your home. Get the buyer to take a second look using lighting tricks from Design Psychology. Position a palm tree so that it partially blocks the view of the hallway. Light the palm tree up with a tube light that casts captivating shadows on the walls and ceiling.
3. Memory. Home buyers look at many houses in a row. Your goal is to make buyers remember your home above all others. Design psychology can help you do this. Think about the dream of your buyers: they want a lifestyle, not just a house. Make your buyers believe that if they choose your home, they will have the privilege and the right to take a nap in that “fantastic garden hammock”, read a great book in your private reading corner, or cook a delicious meal in your gourmet kitchen.
Turn heads with your attractive home. Turn viewers into buyers. Turn your typical development home into a buyer’s dream home using staging methods that create a lifestyle delight.
© Copyright 2005 Jeanette J. Fisher All rights reserved.
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